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'The Voice' coach Adam Levine signs development deal with NBC

Date May 08, 2013

By Tim Kenneally

LOS ANGELES (TheWrap.com) - Adam Levine's "Voice" is growing stronger at NBC.

Maroon 5 frontman and "The Voice" coach Levine is strengthening has signed a one-year first-look development deal, the network said Wednesday.

The exclusive pact also includes Levine's producing partner, Jordan Feldstein, and covers scripted and alternative programming.

Feldstein, the CEO of Career Artist Management, manages Maroon 5 and works with Alanis Morrissette, Sara Bareilles and Robin Thicke.

"It would be impossible to quantify Adam's influence and importance to the success of ‘The Voice,'" NBC Entertainment president, alternative and late night programming Paul Telegdy said of the deal. "Given those enormous contributions, we're very anxious to work with him and Jordan to see what future shows they develop that can find a home here at NBC."

Levine's deal with the network follows a similar deal for his "Voice" cohort Cee Lo Green, who signed a first-look deal with NBC in September to develop, produce and possibly star in scripted and unscripted projects. The first potential project from that agreement is a comedy loosely based on Green's life, which he would star in.

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