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'Mad Men' opening credits lawsuit settled

Date August 09, 2013

By Tim Kenneally

LOS ANGELES (TheWrap.com) - A former model who claimed that her image was wrongfully used in the opening credits of "Mad Men" has settled her lawsuit against Lionsgate, an individual familiar with the settlement told TheWrap.

Gita Hall May filed suit against Lionsgate in May, claiming that the opening sequence, which features the silhouette of a man falling downward amid advertising images, used a 1950s Revlon ad that she appeared in without her permission, in violation of her right of publicity for commercial purposes.

Terms of the settlement were not disclosed. Lionsgate has not yet responded to TheWrap's request for comment.

In April, Lionsgate shot back with a motion claiming that its use of the image was constitutionally protected speech, saying that alterations to the image include "cropping, inverting, stretching, re-coloring the use of computer graphics effects."

Lionsgate's motion also noted that the image of Hall May's ad is used "for slightly more than one second," and "has been altered and combined with dozens of other creatively altered images also taken from period advertisements and with new creative elements."

Hall May had been seeking statutory and punitive damages, restitution, injunctive relief, attorneys' fees and costs, as well as the cost of the suit.

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