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Fox Finishes Upfronts With Slightly Lower Take

Date June 12, 2013
By Tim Molloy NEW YORK (TheWrap.com) - Fox has finished its upfront sales down about 10 percent from last year's take of $1.9 billion, due to the networks's lower ratings in the 2012-13 season. Though the network is still in talks with some advertisers, its sales have essentially wrapped, a person familiar with the situation told TheWrap. The network secured CPM (cost per thousand viewers) increases of 5 to 7 percent this season, and sold about 80 percent of its inventory. Fox, which for years was the No. ...
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