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Fall TV 2011: Which Shows Are You DVRing This Year?

Date October 15, 2011
Fringe DVR Ratings Since Nielsen started keeping track of DVR playback, some shows that seemed like they were on death row showed tremendous gains in key ratings demographics.

According to the New York Times, new comedies 'Up All Night' and 'New Girl' had tremendous gains in the 18-49 demographic after Nielsen factored in DVR playback. 'Up All Night' jumped from 2.4

...
Fringe DVR Ratings Since Nielsen started keeping track of DVR playback, some shows that seemed like they were on death row showed tremendous gains in key ratings demographics.

According to the New York Times, new comedies 'Up All Night' and 'New Girl' had tremendous gains in the 18-49 demographic after Nielsen factored in DVR playback. 'Up All Night' jumped from 2.4 rating to a 3.5 rating. 'New Girl' debuted to a 4.8 rating -- already a great number for a new comedy -- but went up to a 6.7 rating when delayed viewing was factored in. 'Whitney' also went up from a 3.3 rating to a 4.2 rating.

DVR usage matters ... if you're a Nielsen family.

'Fringe' a ratings-challenged show, jumped from a 1.5 rating to a 2.3. Additionally, 'The Office' and 'Modern Family' both regularly show gains when DVRs are factored in.

Tell us: Which shows are you DVRing this year?

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