According to the New York Times, new comedies 'Up All Night' and 'New Girl' had tremendous gains in the 18-49 demographic after Nielsen factored in DVR playback. 'Up All Night' jumped from 2.4 rating to a 3.5 rating. 'New Girl' debuted to a 4.8 rating -- already a great number for a new comedy -- but went up to a 6.7 rating when delayed viewing was factored in. 'Whitney' also went up from a 3.3 rating to a 4.2 rating.
DVR usage matters ... if you're a Nielsen family.
'Fringe' a ratings-challenged show, jumped from a 1.5 rating to a 2.3. Additionally, 'The Office' and 'Modern Family' both regularly show gains when DVRs are factored in.
Tell us: Which shows are you DVRing this year?