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Donda, His New Company, Education & Design Plans

Date January 05, 2012

Forget album sales and glitzy awards. Kanye West's new goal is nothing short of changing the entire world.

The mad scientist tastemaker of hip hop went on an epic Twitter rant on Wednesday night, discussing his new clothing line, his musical plans and, most significantly, his new company, which he says will "pick up where Steve Jobs left off." Called Donda, after his late mother, West revealed that its goal will be to "make products and experiences that people want and can afford," "to help simplify and aesthetically improve everything we see hear, touch, taste and feel," and "dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs."

It will be comprised, West tweeted, of over 22 divisions staffed by "architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientists and teachers."

Specifically, West wrote that one of Donda's "projects to be released this year [is] called 2016 OLYMPIC's ... It's a semi sic-fi since 2016 is only 4 years away," which presumably means that it will be a movie. West also disclosed that he was in talks to become the creative director of the "Jetsons" movie, and wants to design the MTV Awards, which probably means the VMAs.

In addition, West wrote that he wants to help reshape the American school system, which he says was "designed to turn people into factory workers." That includes starting a summer school with director Spike Jonze. "There are so many broken systems from the economy to school systems jail systems... we need experts for this," he later said, promising that his creativity and ability to bring experts together would be of service in the effort to solve intractable problems.

Donda, His New Company, Education & Design Plans
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Kanye West

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