According to a report in the Washington Post -- who reviewed the Apple co-founder's new biography, penned by Walter Isaacson -- Jobs wanted to take Apple TV to the next level, actually creating fully integrated Apple TV sets with "the simplest user interface you can imagine."
Jobs, who passed away on Oct. 5 at the age of 56, apparently saw the company's existing Apple TV system as the first step to breaking into the home theater market.
There has been speculation about Apple's plans to launch a line of TVs for years -- it seems like a natural progression for the company, after all -- and now, with the popularity, ease and innovative technology of their latest products like the iPad, the new iPhone and Apple TV, the idea of an Apple-branded TV set is more exciting than ever.
With new TV channels added every day, the only sometimes-reliable technology of DVRs and Tivos has left many TV viewers wanting more. The traditional TV/cable box/remote control model seems antiquated when you look at the strides that Apple has made in home computing (gone are the days of bulky desktops!), mobile music players (what would we do if iPods hadn't made boomboxes obsolete?) and the like. Just imagine what they could do for television.
Here's a quote about Jobs' plans, straight from the book, courtesy of the Post:
"He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant ... 'I'd like to create an integrated television set that is completely easy to use,' [Jobs] told me. 'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest user interface you could imagine. I finally cracked it.'"
No more tricky remotes, DVD players or cable channels? Your "watch list" syncing automatically, on your TV and all your mobile devices, wherever you are? Sounds like the future of TV to us.
What do you say: Would you buy an Apple TV?